I started this blog for a couple of reasons.  I have been working in the outdoor industry (ski or fishing) for the bulk of the last 15+ years.  Currently I work in a Marketing Department and I was trying to research blogs that spoke about the outdoor industry and marketing.  While I am sure to discover the breadth of the information out there, I couldn’t find anything that gave me insight to this specific niche.  So, I thought, why shouldn’t I embark on such a journey.

I hope to achieve several things with this blog.  Here is a short list:

  • read more about trends in marketing and social media.
  • meet more people in the outdoor industry that are doing interesting things to market their business.
  • improve my work output by harnessing this creativity.
  • to become “smarter” about growth trends.
  • to have a blast communicating with those in the numerous fields.

Thanks for joining in the conversation and look forward to a great journey.

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