I started this blog for a couple of reasons. I have been working in the outdoor industry (ski or fishing) for the bulk of the last 15+ years. Currently I work in a Marketing Department and I was trying to research blogs that spoke about the outdoor industry and marketing. While I am sure to discover the breadth of the information out there, I couldn’t find anything that gave me insight to this specific niche. So, I thought, why shouldn’t I embark on such a journey.
I hope to achieve several things with this blog. Here is a short list:
- read more about trends in marketing and social media.
- meet more people in the outdoor industry that are doing interesting things to market their business.
- improve my work output by harnessing this creativity.
- to become “smarter” about growth trends.
- to have a blast communicating with those in the numerous fields.
Thanks for joining in the conversation and look forward to a great journey.